Pooja Venkatachalam Kumar

I’m a visual designer from India, based out of the USA.

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Ancient Art Form, Modern Approach

Kalam Shastra is an all women community-based brand that makes kalamkari (a traditional Indian art form that is 3000 years old) fabric for lifestyle apparels from Tirupati

They mainly paint botanical themes on fabric, breaking the traditional forms and taking inspiration from nature around them. 

Video and image credits: Thilak Reddy (founder of Kalam Shastra), Artisans– Sumathi, Kala, Vani, Haritha

BRANDING 
LOGO DESIGN