Pooja Venkatachalam Kumar

I’m a visual designer from India, based out of the USA.

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Code & Culture: Biases of AI

MidJourney was used to generate images of tribes that do not wear upper clothing as a tradition. The software generated photos of various tribes wearing clothing.

The poster was created to highlight the colonialistic ideology. It was created by extracting features of Western attire and shapes from original pictures of tribal women.

AIGA Flux Design Finalist 2024

POSTER
LOGO DESIGN







Tesla Design Assignment

Worked on a Tesla Energy Design Assignment to provide three Design Directions for a hypothetical opening for  a project that they self- developed to support a remote US Forest Service Visitor Center.

Full project on request. 

BRANDING
INTERACTION





Ancient Art Form, Modern Approach

Kalam Shastra is an all women community-based brand that makes kalamkari (a traditional Indian art form that is 3000 years old) fabric for lifestyle apparels from Tirupati

They mainly paint botanical themes on fabric, breaking the traditional forms and taking inspiration from nature around them. 

Video and image credits: Thilak Reddy (founder of Kalam Shastra), Artisans– Sumathi, Kala, Vani, Haritha

BRANDING 
LOGO DESIGN
MOTION
TYPE DESIGN







ARC Magazine

Designed in MICA’s Advanced Publication Design class, the brief was to use typography to create branding and feature pages for an imaginary magazine. 

Left to Right Front cover, Front department page, Feature 1 opener, Feature 2 opener, Feature 1 inside page, Feature 2 inside page 

TYPE
BRANDING
PUBLICATION











Flyers for Sketch with Code,
Creative Coding Workshops


Flyers for a creative coding worshop series for artists. Coded in p5.js, every letter in “Sketch with Code” aletrnates between 5 typefaces, breaking the intimidation. 20 flyers were generated, each having a unique combination.

4 layers are conceived, where pink layer is for typography, yellow for illustration, blue for flocking pattern, and black for information. Each layer was generated in p5.js and printed in Risograph.

Example p5.js Type layer 

Communication Arts Design 2025 Shortlist

TYPE
CODING
RISOGRAPH
PRINT DESIGN









3D Explorations - Illustrations on AI

Made in Cinema 4D software, this is an exploration within 3D space to create editorial illustrations on articles on AI.

Creative Quarterly 80 Winner

ILLUSTRATION
3D
EDITORIAL






Reconstruction of nature without reference

Using speculative design principles, I base this project on the question “what if we don’t have access to how nature looked in the far future and find bones and fossils filled with junk and plastic, how will we reconstruct?”

Runway ML has been used to generate the video of the bird illustration.

SPECULATIVE DESIGN
AUGMENTED REALITY
ILLUSTRATION










National Geographic Redesign for Telugu Audience

Hypothetical exploration of National Geographic Magazine to a bilingual newspaper.

Image credits: NatGeo Feb 2023 Issue, Joghee Bojan

TYPE
PUBLICATION
COVER










Design Theory + Practice

Design theory + Practice is a graduate class taught at MICA by Ellen Lupton and Brockett Horne. The class teaches design methodologies and critical thinking in visual design.

Inspired by examining a variety of design discourses, this motion poster is a culmination of each week’s discussion through simple form and Bauhaus approach.

POSTER
MOTION




Reel to Real: The Interlink of Cinema and Politics in Tamil Nadu

Tamil Nadu, a southern state in India, has a unique political landscape where the lines between cinema and politics have been historically blurred. Several film actors have transitioned into politics, often with considerable success.

This data visualization plots the journey of movie stars to politics by using stardom as a launch pad into politics. This remains as a unique and significant aspect of Tamil identity.

Video credits: Thaaikku Thalaimagan movie
Yahoodiya Music Video
Wild Films India


DATA VISUALIZATION